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Content Marketing Example: Old Spice’s Interactive Job Interview Training

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With new Technology, Old Spice builds this interactive content marketing piece with user engagement at the core

Old Spice’s new ‘director of marketing’, Wolfdog helps by giving job interview advice. Apparently, the key is laser focus on the person interviewing you. After this video intro, the interactivity begins by tapping into your computer’s camera, identifying where your eyes are, and then tracks whether they move or even close during the following fake interview.

Then the user starts to be interviewed by someone in a business suit. All the while, Wolfdog gives his winning advice on what to do and say. With a bunch of distractions going off in view, the test is how well you focus on looking at the interviewer. When you do blink, the interview stops and a massive “You Failed” message appears.

Give the interview a shot at: http://www.teachmetojob.com/. How far into the interview did you get?

Wolfdog explains that eye contact is crucial to succeeding in job interviews.
The interaction element kicks in by identifying where your eyes are through you computer's built in camera.
As you begin the interview, Wolfdog gives advice. At the same time distractions start to pop up everywhere. This is a bird flopping around in the top left corner.
This is a poster trying to distract you from looking at the person interviewing you.
Here is a fake amputated leg on the desk trying to distract you.

 

 

The post Content Marketing Example: Old Spice’s Interactive Job Interview Training appeared first on Allegorie Design.


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