With new Technology, Old Spice builds this interactive content marketing piece with user engagement at the core
Old Spice’s new ‘director of marketing’, Wolfdog helps by giving job interview advice. Apparently, the key is laser focus on the person interviewing you. After this video intro, the interactivity begins by tapping into your computer’s camera, identifying where your eyes are, and then tracks whether they move or even close during the following fake interview.
Then the user starts to be interviewed by someone in a business suit. All the while, Wolfdog gives his winning advice on what to do and say. With a bunch of distractions going off in view, the test is how well you focus on looking at the interviewer. When you do blink, the interview stops and a massive “You Failed” message appears.
Give the interview a shot at: http://www.teachmetojob.com/. How far into the interview did you get?
The post Content Marketing Example: Old Spice’s Interactive Job Interview Training appeared first on Allegorie Design.