Content Marketing Example: People Are Awesome Video
A band assembled a collection of videos of people doing incredible things that have nothing to do with their music other than having it play in the background. The footage is shocking, surprising and...
View ArticleContent Marketing Example: World’s Largest Stop Motion Animation Video by Nokia
Nokia tells the story of a fisherman going out for a catch through a stop motion animation with giant sand art and a crane. They move the story along a single frame at a time with a massive crew. The...
View ArticleContent Marketing Example: Toyota Swagger Wagon Rap Music Video
Toyota developed a hilarious rap music video by two parents about their Sienna minivan. This is a great example of using interesting content to provide entertainment. The piece is surprising and not...
View ArticleContent Marketing Example: McDonald’s Reveals Enhanced Ad Photos
Summary: McDonald’s walks viewers through how they enhance their food in product photos for advertisements. They reveal each step in the process and not only admit that their advertised burgers look...
View ArticleContent Marketing Example: Dove Manipulates Photoshop to Promote Real Beauty
Dove sent a message within Photoshop to graphic designers changing women’s appearance for advertisements. This was a creative and unique project that really required out of the box thinking. Many...
View ArticleContent Marketing Example: Old Spice’s New Mascot from Wieden + Kennedy
Old Spice launches a new branded entertainment campaign with their new wolf mascot Old Spice and their creative agency Wieden and Kennedy have created a reputation for producing funny and entertaining...
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Content Marketing Example: Old Spice’s Interactive Job Interview Training
With new Technology, Old Spice builds this interactive content marketing piece with user engagement at the core Old Spice’s new ‘director of marketing’, Wolfdog helps by giving job interview advice....
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